International Business Marketing and Cultural Analysis of Sweden
Get ready for an unforgettable journey with the Sweden J-Term study tour! This immersive two-week experience in Gothenburg, Sweden blends cutting-edge business insights with thrilling cultural adventures. Tour global giants like Volvo and ABB Robotics, meet with top executives, engage with Swedish students at the University of Gothenburg, and dive into Scandinavian traditions — from curling and a pro hockey game to exploring breathtaking archipelagos islands. Cap it all off with a gourmet cooking class at the same school attended by Swedish royalty! This isn’t just a study tour — it’s a once-in-a-lifetime experience.
The course fulfills the ITL requirement.
Course code and title
Destination
Sweden
Instructors
- Preferred contact: Prof. J.J. Shields (marketing)
Estimated travel dates
Jan. 14-27, 2027
Estimated costs
Information sessions
- Thursday, March 26 — 4:15 p.m., Clausen Center 106