FULL: International Business/Marketing and Cultural Analysis of Sweden
This study tour is now full. We are no longer accepting applications.
Get ready for an unforgettable journey with the Sweden J-Term study tour! This immersive two-week experience in Gothenburg, Sweden blends cutting-edge business insights with thrilling cultural adventures. Tour global giants like Volvo and ABB Robotics, meet with top executives, engage with Swedish students at the University of Gothenburg, and dive into Scandinavian traditions — from curling and a pro hockey game to exploring breathtaking archipelagos islands. Cap it all off with a gourmet cooking class at the same school attended by Swedish royalty! This isn’t just a study tour — it’s a once-in-a-lifetime experience.
Course code and title
MKT/MGT 675 International Business/Marketing and Cultural Analysis of Sweden
Destination
Sweden
Instructors
- Prof. J.J. Shields (marketing and management)
- Prof. Gary Keller (marketing and management)
Estimated travel dates
Jan. 15-28, 2026
Estimated costs
$2,950 + optional campus expenses
Information sessions
- Tuesday, April 1 — 11:40 a.m., Clausen Center 107