Marketing Degree Requirements
Carthage offers a major in marketing. To earn a Bachelor of Arts in marketing from Carthage, students must complete the Carthage Core, Distribution Requirements, and the marketing major requirements listed below.
Marketing Major
Required Courses (40 credits)
- MKT 3130 Marketing Principles (4 credits)
- MKT 3140 Consumer Behavior (4 credits)
- MKT 3230 Personal Selling and Sales Management (4 credits)
- MKT 4220 Business to Business Marketing (4 credits)
- ACC 2000 Accounting Fundamentals (4 credits)
- BUS 1110 Introduction to Business (4 credits)
- BUS 4900 Business Policies Senior Seminar (4 credits)
- BUS 2340/ECN 2340 Applied Statistics for Management and Economics (4 credits)
- ECN 1010 Principles of Microeconomics (4 credits)
- MGT 2120 Principles of Management (4 credits)
- MGT 3600 Legal Environment of Business (4 credits)
Choose Four (16 credits)
NOTE: Courses cannot be repeated from the list above
- MKT 4000 Advances Professional Selling (4 credit)
- MKT 4100 Integrated Marketing Communications (4 credits)
- MKT 4200 Direct Marketing Analytics (4 credits)
- MKT 4210 Marketing Research (4 credits)
- MKT 4004 Social Media Marketing (4 credits)
- MKT 4501 International Business (4 credit)
- BUS 2150 Business Geographics & Data Visualization (4 credits)
- ECN 1020 Principles of Macroeconomics (4 credits)
- MGT 3330 Project Management (4 credits)
- Any MKT course not listed in the requirements
Current students: You should follow the official College Catalog from the year you entered Carthage and work with your advisors and the Management and Marketing department chair to ensure all requirements are met.