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Please note: The following courses are offered by the Management Department. Some sport business minors require courses offered by other departments. Please refer to those areas of study for those course descriptions.

Principles of Sport Business

MGT 1050 / 4 credits 
This will serve as the introductory course for students in the sport business minor/concentration. The sport industry is rapidly evolving, establishing itself as one of the more prominent industries and business enterprises globally. Therefore, it is critical that future sport business practitioners understand the fundamental structures,
governance, careers, and business processes within the industry. This course will introduce students to such structures, careers, and processes. Curriculum will teach students the organizational structures and business
processes in all levels of sport, namely focusing on professional sport, intercollegiate athletics, esport, high school sport, youth sport, and amateur sport. Furthermore, students will be exposed to different career opportunities in sport. This course will also incorporate frequent discussion of current events in sport business.
Note: Seniors are not eligible to enroll in this course without approval from the instructor.

Sports Business Development and Operations

MGT 2500 / 4 credits 
Sport is a tremendous business enterprise whose organizations provide immense opportunity for entertainment and economic growth. This course will explore the functions of a sport organization in creating revenue, economic development, and selling a product to many consumers and stakeholders. In exploring the business functions of a sports organization, students learn about business development, such as managing capital and investing in product development specific to the context of sport via regular competition (i.e., regular season competitions) or singular events (i.e., hosting concerts or singular athletic events). Students will integrate this understanding of business development with theory and topics related to event and facilities management. Expanding upon sport business development, such topics include sport-specific theories and contexts related to marketing, sponsorship, sales, and finance. This course evaluates the current landscape of sport while also investigating the future of the sport industry and new business development opportunities such as esport.

Sports Media

CDM 2900 / 4 credits 
This course will be a broad survey of sports and the communication media. The course will explore the history of media and sport, sports journalism, sports marketing, and technology’s influence on the sports marketplace. The course is a study of sports media, as well as a course where students write sports journalism and investigate careers in sports organizations and media.

Sport Law

MGT 3500 / 4 credits 
With a wide array of professions in the sport industry and its ever-changing landscape, it is necessary for sport practitioners to proactively apply and understand various laws, statutes, and regulations. In addition to providing students with the skills and resources to interpret the law, this class provides a comprehensive overview of specific legal topics which pertain to sport and the sport industry. This includes discussions of contract law, negligence, intentional torts, Title IX, Title VII of the Civil Rights Act of 1964, constitutional law and sport, federal anti-trust law, collective bargaining agreements, legalities centered on facilities management, sport governance, and more. Students will explore significant case law, statutes, and U.S. Constitutional amendments, which explain and direct best practices for sport practitioners.

Sport Organization History & Social Impact

MGT 3900 / 4 credits 
With the growing prominence of the sport industry, it’s necessary to understand the important role sports (and their organizations) plays in society, as sport has a significant economic and social impact. This embraces notions of how society is represented through sport and vice versa and the historical significance of sport in society. This course provides students with a circumstantial understanding of theories related to sport sociology and history and how these theories dovetail in explaining the social and economic impact of sport on communities. Topics discussed include the historical formation and growth of major professional sport leagues (i.e., NFL, NBA, WNBA, MLB, NHL, MLS, and NWSL) and intercollegiate sports (i.e., NCAA) both nationally and internationally. The historical topics provide a foundation for understanding the relationship between sport and society and the role of athletes and sport organizations in serving corporate social responsibility. Furthermore, this class explores how sports organizations may serve as drivers of positive social change within their communities and society and what impact this has on a local economy and business.

Advanced Topics: Sports Marketing

MGT 4200 / 4 credits 
Considering the constantly changing nature of the sport industry, it is necessary for professionals to be researching and exploring new business opportunities within the industry. Therefore, future sport practitioners must be able to conduct their own research and to be able to disseminate their findings and recommendations through a carefully and professionally articulated analysis. This course allows students to develop case study research, which is relevant to creating new perspectives and practices in the sport industry. Topics of research will focus on innovation and development in sport business. This course will feature an on-site experiential learning component.