Public Relations Senior Theses
Public relations majors must complete CDM 4030 Senior Seminar for Public Relations Majors. The successful design of a campaign is a crucial component of this course and is essential for the assessment of effective student learning in the major. CDM 4030 is required, regardless of what additional majors a student may be pursuing.
Every Carthage student is required to submit a senior thesis or capstone project to demonstrate their mastery of their chosen area of study.
Here is a look at recent projects Carthage communication and digital media students have created for this requirement:
- “Role of Company Culture in Employee Retention: Focusing on Gen Z”
- “The Illusion and Reality of Parasocial Relationships with Celebrities”
- “The Vital Role of Public Relations in Successful Theatre Promotion”
- “The Ethical Considerations of Utilizing AI in Public Relations”
- “The Power of Nostalgia: An Analysis of Companies’ Advertising Importance of Internal Communication in Fostering Employee Retention”
- “Social Media and Reputation Management”
- “The Role of Public Relations in Promoting Fiction Books and Shaping an Author’s Success”
- “The Power of Influence”
- “Humanizing Your Business: Creating Connections Through Anthropomorphic Branding”
- “Reinforcing Domesticity: The Role of 1940s Advertising in Shaping Women’s Gender Roles During and After WWII”
- “The Impact of Social Media on the Travel Industry”
- “The Influence and Impact of Content Creation in Public Relations: Influencers, Consumers, and Brands”
- “Will You Be My Friend?: How K-Pop Expanded Into the United States”
- “The Correlation of Likability and Success”
- “Analysis of the LPGA’s ‘Drive On’ Campaign”
- “Female-Led Industry: Women in Media with a Case Study on Hello Sunshine”
- “Crisis Communication in Theater”
- “The Evolution of the Music Industry through Social Media”
- “Doing Good by Communicating Well: The Role of Nonprofits in Corporate Social Responsibility”
- “Brand Personality: A Theory of Advertising”
- “Crisis Communication Management and the National Football League”